Conversion Rate helps you measure how effective your popup or form is.
It shows the percentage of people who submitted the form out of the total who viewed it.
Here’s the formula:
Conversion Rate = (Leads ÷ Views) × 100
Example:
- 1000 people saw your popup/form → 1000 views
- 80 people submitted the form → 80 leads
- Your Conversion Rate = (80 ÷ 1000) × 100 = 8%
Higher conversion rate = Better performance!