Leads tell you how many people actually filled out and submitted the form (inside a popup or as a standalone form).
- It counts only successful submissions.
- Leads are recorded whether the form appears in a popup or is placed directly on the page as a form.
Leads are the actual contacts you’ve collected through your popup or form.
Example:
- Your popup was viewed by 1000 people.
- Out of that, 80 people filled out the form and clicked submit.
You now have 80 leads.
You can see these leads:
- In your dashboard
- In the Recent Leads section
- Inside each individual campaign dashboard